![]() Facebook Messenger Ad types include: Sponsored Messages One thing to note, however, is that the placements for Messenger Ads are limited, and can’t be used in the partner network placements. Messenger facilitates business-consumer conversations that lead to an increase in customer actions and drive product sales. There are several different Messenger Ad formats to choose from depending on what your business is offering to customers. As part of your sales funnel, use Messenger bots to start a casual conversation with potential customers to build interest in your business before pitching a product. When consumers are more aware of your brand and what it offers, there’s a greater likelihood these leads will turn into paying customers. The great thing about using Messenger Ads is that businesses can have a conversation with potential customers before introducing them to your brand and products. Messenger Ads are great for starting a conversation. All you have to do is select your target audience or location when setting up your ad and Messenger will take care of the rest. You can also send personalized messages to people in the designated area with deals on your products. This helps drive local traffic and increase your product sales. Messenger Ads offer better local targeting options.įacebook Messenger Ads provide business owners with the option to specify target audiences according to geographic location. By specifically targeting and sending messages to consumers who have expressed interest in your brand, you’ll not only increase your audience engagement but increase brand recognition, too. Similar to Linkedln’s Sponsored InMail, Messenger Ads are visible to users who are familiar with your brand. Personalize ads like LinkedIn’s Sponsored InMail.įacebook Messenger Ads allow you to send personalized retarget messages to people who have previously interacted with your Facebook page advertisements. What’s more, you can use chatbots in your live chat to guarantee quick replies. In short, customers have come to expect quick response times from businesses.įacebook Messenger Ads allow you to reach customers at a faster rate through live chats, a tool that gives your brand an edge over the competition, and keep customers interested. Reach people faster on their preferred medium.įor many consumers in the modern world, live chat, over any other medium, is their preferred mode of customer service. Here are a few reasons why your business should use Facebook Messenger ads. Why you should use Facebook Messenger Adsįacebook Messenger Ads are especially beneficial for increasing your reach and encouraging customer interaction. Let’s take a closer look at how you can utilize Facebook Messenger Ads in your marketing strategy. They’re a great way to create brand awareness and increase your sales prospects in a fun and creative way not to mention Messenger Ads are te super easy to create. Our advice? Don’t wait any longer! Implement Facebook ads into your Messenger marketing strategy. Because so many consumers are already active on Facebook, there’s a greater chance to convert leads into customers by running your ads 24/7 - potential customers will surely take notice of them. With 1.3 billion people on average using Messenger from Facebook every month, the platform remains one of the best tools for promoting your brand, and its advertising tools open the door to interact with a vast, diverse pool of consumers. Facebook Messenger Ads give advertisers the opportunity to increase their company’s engagement dramatically.
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